As a marketing research professional, I am always curious about what motivates people and why they make decisions. In terms of the Twitter phenomenon, I have casually asked friends and business associates why they go to Twitter and post tweets but no one has given me a definitive answer other than “It’s interesting,” etc,. There are over approximately 200 million people belonging to the Twitter community, with possibly just as many reasons to tweet.  I would like to dig deeper to try and understand the underlying emotional and intellectual drivers that draw people to “tweet”.

So, why do you tweet? Please send us your reasons why (140 characters or less of course) and include your age, gender and the typical number of tweets you post per day.

Tags: Brian Arnold, tweet, twitter

This entry was posted on Wednesday, July 15th, 2009 at 8:27 pm and is filed under Research, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.