If any of you are like me, I loathe going grocery shopping on the weekends. The crowds, the chaos, lack of parking, etc. I’d much rather be playing at the park with my son, brunching or relaxing after a long work week. But, now that football season is upon us, the grocery shopping duty falls to me most often because there is usually some “Big Game” my husband just has to see.

Check out what those smart British folks have incorporated into their grocery carts — iPad-enabled shopping carts designed for viewing live sports. A partnership between Sainsbury’s and Sky is allowing shoppers to watch key sports events using iPad-enabled shopping carts with iPod docks with speakers.

It’s genius! When can these come over the pond to the U.S.? If we had these at my local Jewel, my husband would happily go grocery shopping every week. Of course…it would probably take him hours since he wouldn’t want to miss anything and perhaps he would break into the chips as he peruses the aisles, but I’m ok with that.

Tags: iPad, male targeted, men, retailer, shopping cart, sports

This entry was posted on Wednesday, September 14th, 2011 at 4:05 pm and is filed under In-store Merchandising, Media, interactive, technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.