Over the past year, MSI has been working with NDS to help expand sales for Raindrip, their line of drip and micro-irrigation products. From pitching a new product strategy and concept to Loweâ€™s to developing a new product kit, MSI pulled out all the stops to makeÂ 2012 a success.
And a success it was! With MSIâ€™s help, Raindrip received product placement in key areas outside their traditional markets, including a side cap and free-standing displays in the Lawn and Garden Department at Loweâ€™s. Raindrip also received placement in a Loweâ€™s innovation end-cap that was displayed in more than 400 stores across the country. The best part? The expanded product placement and new kit resulted in $1.2MM in sales for Raindrip in 2012!
NDS recently recognized MSIâ€™s contribution to the Raindrip campaign, awarding â€śTeam Hose to Drip Conversionâ€ť the 2012 NDS Presidentâ€™s Platinum Achievement award. NDS presents three Presidentâ€™s Achievement awards each year to recognize the significant accomplishments of NDS employees and NDS project teams. Earning this award means the project team received a high impact result and exemplified the NDS core values of accountability, teamwork and communication.
On presenting the award, Mike Gummeson, President and CEO of NDS, said, â€śI want to congratulate the entire MSI team on receiving this award and thank you for your outstanding contributions to NDS â€“ not only on this project but for all of the work that you do for us.Â You are important members of the NDS team and make a very important difference!â€ť
Thanks to everyone on the NDS team who helped make the Raindrip campaign a success. We canâ€™t wait to continue working together in the coming years!