As Executive Vice President at MSI, I focus on agency marketing and growth strategy, client services--and more or less anything else that needs to get done each day. What I try to bring to MSI and the Mixed Nuts blog is a uniquely varied background across advertising, brand strategy and package design for clients including DuPont, Ace Hardware, Volvo, Ingersoll-Rand, ConAgra and Clairol.

Posts by Bill:

• David Ogilvy’s Legacy, NOW I get it…I think?, 07 Jul 2011 in Advertising&Brand Development&Brands&Marketing
• Are ‘Real’ Celebrity Brands Ready For Their Close Up?, 23 Mar 2011 in Brand Development&Mixed Nuts&Retailer Brands
• A Proposed 2011 Resolution for Marketers: Just (gasp) Sell the Product, Please, 25 Jan 2011 in Advertising&Brand Development&Marketing Plans&Strategic Planning
• Talking Heads: Not the Band, the Product Placement iPad’s Missing, 21 Jun 2010 in Product Placement&Strategic Planning
• “Lo How the Mighty Have, Er, Crashed”, 12 Apr 2010 in Brand Development&Mixed Nuts
• Look At Me!…, 04 Feb 2010 in Mixed Nuts&Social Media&psychology&technology
• Clarity, focus and efficiency. Some things never go out of style., 28 Dec 2009 in Brand Development&Strategic Planning
• A Check-Up on Retailer Brands:, 11 Aug 2009 in Brand Development&Mixed Nuts&Retailer Brands
• Predictions sure to fail: What an economic recovery might actually look like., 21 Apr 2009 in Mixed Nuts
• The ‘Hyundai Effect’ & Other Lessons of Unintended Consequences, 06 Mar 2009 in Marketing Plans&Strategic Planning