This is the third blog for which I’ve written. My posts on the last one – “We Play In Traffic” - were taken down by a very mean employer after I left his employ. Don’t get me started on that. I’ve had the good fortune to spend nearly my entire career in this really cool business called Advertising (although it now goes under the guise of names like Integrated Marketing). It’s still fun, it’s still exciting, it’s still filled with the most interesting people. While doing this, I’ve become pretty adept at helping challenger brands succeed. I’ve learned things about interactive marketing that people with my experience (age) don’t often have the chance to learn. And I’ve had the opportunity to work with some of the best clients on the planet. And to think my parents tried to talk me out of going into advertising. With all this fancy experience, I try to help clients at MSI better integrate their marketing communications efforts so they get more for their marketing dollars. Favorite Nut: Seguin Hybrid Chestnut (a.k.a. Castanea seguinii x mollissima)
Posts by Dave:
- The birth, and potential death, of QR codes, 13 Apr 2011 in Social Media&Web Development&interactive
- A Big Return for Little Money in Local Retail Branding, 18 Feb 2011 in Mixed Nuts
- How To Think About Social Media, 26 Jul 2010 in Marketing Plans&Retailer Brands&Social Media
