I’ve always thought of myself as a fairly savvy shopper. I buy the name brand item, but also am not opposed to the private label brand when the price is right and the quality is good. This holds true for common grocery items like crackers, granola bars, dish soap and diapers, but also clothing…I would never buy a plain white t-shirt or tank top from Banana Republic or J. Crew when I can get 3 for the same cost at Target.
What has been amazing to me is the overwhelming brand loyalty that my 2-1/2 year old son has. No Aldi brand “Whales Cheese Crackers” for him. He refuses to eat them unless they are Pepperidge Farm Goldfish. No Archer Farms fruit strips…he only likes the Gerber fruit strips. And when it comes to his one true obsession…Thomas the Tank Engine…Mom better not try to sneak any non-”Thomas & Friends” branded trains or tracks past him. The sad little Circo train from Target sits untouched in the toy chest along with the Imaginarium engine set he got for Christmas.Â
The moral of this story…when you can actually get a 2-year-old to eat something and happily entertain himself for extended periods of time, you will buy the name brand item and pay more. It’s worth it’s weight in gold!


















