Watch out social media world, this morning Google launched their much-whispered-about BUZZ social media functionality, which integrates your social networking accounts.
Archive for the ‘Online Media’ Category
Living Blade Runner
Tuesday, February 2nd, 2010
As MSI’s Director of Interactive Services, I love the part of my job that involves geeking out over technology. I was about 12 years old when Blade Runner came out and remember thinking, “Giant video billboards. Pfft. Yeah, right.” I pooh-poohed my way through the movie, scoffing at such impossibilities as video conferencing, in-ear communicators, tablet computers, and glowing umbrellas, among many other flights of fantasy.
Watching Blade Runner while sprawled out on the brown shag carpet in front of my father’s monster Betamax machine, I don’t think I could ever have imagined that so many of these items would have trickled into our everyday use within my lifetime. They seemed so far away as I would get up on hands and knees to flip the knob (”ka-CHUNK”) on our living room TV. I certainly wouldn’t have believed that only seconds after the birth of my son, I could wirelessly beam an image of his beautiful newborn face to my 95-year-old great aunt in Galveston, Texas from our hospital room in Chicago. I pass no fewer than 5 massive video billboards during my morning commute. People Skype each other regularly, Bluetooth devices pegged into random ears, and even the infamous glowing umbrellas are for sale on Think Geek. Now come developments like the iPad and Google’s response, the Chrome OS Tablet.
Maybe take some time today to think about the differences between the world that surrounded you as a child and the convenience and amazement that technology offers today.
MSI makes it our business to keep up with the monster steps that Interactive technology takes every day and how you can apply it to your marketing strategy. It’s not just our business, it’s our lifelong passion. If you think of your website as a static piece of brochureware, give us a call. I bet you’ll be amazed by what technology, and MSI, can do for you.
Ey Oh! The phenomenon known as Jersey Shore
Monday, January 11th, 2010A few weeks ago MTV premiered a new “reality” series about young self proclaimed Guidos and Guidettes, that appear to have been rejected from Real World casting auditions, called “The Jersey Shore.” I must say that previews for this awesomely bad show had me intrigued from the very beginning, and as the season continues I get more excited for each episode. Not only has the show given MTV another hit reality show, but the cast and the lifestyle portrayed has become a marketing force with in both interactive and traditional media channels.
Although big name advertisers like Dell and Domino’s Pizza have pulled their ads from the shows time slot, it appears that many nontraditional forms of marketing are capitalizing on the show’s popularity. From blog posts, quotes, to Facebook Applications such as “Jersey Shore Name Generators” and viral videos here - are some of my favorite Jersey Shore marketing materials.
Facebook added an application that would produce your Jersey Shore nickname. Some of the more popular names from the show being Mike “The Situation” and Nicole “Snooki.” I tried the generator out and it provided me the nickname Christos “The Sausage Party” Ellis.
*note you may need to login to Facebook
Chicago’s local free news paper The Red Eye has several blog posts regarding the show. My favorite being ‘Vote for best fist-pumpin’ “Jersey Shore” quote - Part 5, which is a weekly recap of the episodes including an area to vote for your favorite quote of the week.
My favorite quote so far would have to be from DJ Pauly D where he explains how to battle to house music with fist pumps, he says “It’s like we beat up that beat!”
The new movie Youth and Revolt actually marketed their movie in ads that ran on MTV starring the Jersey Shore cast and actor Michael Cera. The cast gives Michael lessons and tips on how to be a Guido.
The Harrisons Take Control
Tuesday, January 5th, 2010View MSI’s latest product video, developed for Chamberlain to showcase their newest addition to their brand of DIY home access solution. Far from a typical product introduction, MSI helped launch the new Chamberlain Wireless Motion Alert (CWA2000) system by developing this 5-minute mock documentary. It humorously demonstrates how the CWA2000 (has enabled one couple, the Harrisons, to take control of their property as it relates to the everyday battles of pesky neighbors, rambunctious teenagers, and neighborhood pranks. Shot to resemble an amateur home movie, the video follows the Harrisons as they take a stand to protect their home and sanity by installing the CWA2000 at key locations around their property.
In addition to visually showing where the CWA2000 can be installed, the video also conveys ease of installation, affordability, reliability and functionality of the CWA2000 sensors. Check it out:
http://www.youtube.com/user/ChamberlainDIY#p/a/u/0/8Q7sRyXuNuM
Happy Holidays!
Monday, December 21st, 2009Happy holidays from all of us at MSI!
http://www.msinet.com/holiday/2009/
And kudos to the team in charge of putting together this year’s fantastic e-card!
MSI’s Latest Viral Campaign
Thursday, November 5th, 2009
Facebook FYI
Friday, July 24th, 2009
Just a quick note for all of you Facebook users - in case you haven’t already heard, Facebook has agreed to let third-party advertisers use your posted pictures in ads displayed on your friends’ Facebook pages. Not a fan? Here are a few quick, simple steps to avoid it:
– Click on SETTINGS up at the top of the page where you see the log out link.
– Select PRIVACY.
– Then select NEWS FEEDS AND WALL.
– Next select the tab that reads FACEBOOK ADS.
– Select NO ONE in the drop-down box.
– Then SAVE your changes.
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