Check out this great viral video from our client DieHard, it made it on the Top Ten Viral Video chart from Ad Age. Visit DieHard.com to view all 3 viral videos!!
Click here to see the video.
Archive for the ‘Online Media’ Category
Ey Oh! The phenomenon known as Jersey Shore
Monday, January 11th, 2010A few weeks ago MTV premiered a new “reality” series about young self proclaimed Guidos and Guidettes, that appear to have been rejected from Real World casting auditions, called “The Jersey Shore.” I must say that previews for this awesomely bad show had me intrigued from the very beginning, and as the season continues I get more excited for each episode. Not only has the show given MTV another hit reality show, but the cast and the lifestyle portrayed has become a marketing force with in both interactive and traditional media channels.
Although big name advertisers like Dell and Domino’s Pizza have pulled their ads from the shows time slot, it appears that many nontraditional forms of marketing are capitalizing on the show’s popularity. From blog posts, quotes, to Facebook Applications such as “Jersey Shore Name Generators” and viral videos here – are some of my favorite Jersey Shore marketing materials.
Facebook added an application that would produce your Jersey Shore nickname. Some of the more popular names from the show being Mike “The Situation” and Nicole “Snooki.” I tried the generator out and it provided me the nickname Christos “The Sausage Party” Ellis.
*note you may need to login to Facebook
Chicago’s local free news paper The Red Eye has several blog posts regarding the show. My favorite being ‘Vote for best fist-pumpin’ “Jersey Shore” quote – Part 5, which is a weekly recap of the episodes including an area to vote for your favorite quote of the week.
My favorite quote so far would have to be from DJ Pauly D where he explains how to battle to house music with fist pumps, he says “It’s like we beat up that beat!”
The new movie Youth and Revolt actually marketed their movie in ads that ran on MTV starring the Jersey Shore cast and actor Michael Cera. The cast gives Michael lessons and tips on how to be a Guido.
The Harrisons Take Control
Tuesday, January 5th, 2010View MSI’s latest product video, developed for Chamberlain to showcase their newest addition to their brand of DIY home access solution. Far from a typical product introduction, MSI helped launch the new Chamberlain Wireless Motion Alert (CWA2000) system by developing this 5-minute mock documentary. It humorously demonstrates how the CWA2000 (has enabled one couple, the Harrisons, to take control of their property as it relates to the everyday battles of pesky neighbors, rambunctious teenagers, and neighborhood pranks. Shot to resemble an amateur home movie, the video follows the Harrisons as they take a stand to protect their home and sanity by installing the CWA2000 at key locations around their property.
In addition to visually showing where the CWA2000 can be installed, the video also conveys ease of installation, affordability, reliability and functionality of the CWA2000 sensors. Check it out:
http://www.youtube.com/user/ChamberlainDIY#p/a/u/0/8Q7sRyXuNuM
Happy Holidays!
Monday, December 21st, 2009Happy holidays from all of us at MSI!
http://www.msinet.com/holiday/2009/
And kudos to the team in charge of putting together this year’s fantastic e-card!
MSI’s Latest Viral Campaign
Thursday, November 5th, 2009
Facebook FYI
Friday, July 24th, 2009
Just a quick note for all of you Facebook users – in case you haven’t already heard, Facebook has agreed to let third-party advertisers use your posted pictures in ads displayed on your friends’ Facebook pages. Not a fan? Here are a few quick, simple steps to avoid it:
– Click on SETTINGS up at the top of the page where you see the log out link.
– Select PRIVACY.
– Then select NEWS FEEDS AND WALL.
– Next select the tab that reads FACEBOOK ADS.
– Select NO ONE in the drop-down box.
– Then SAVE your changes.
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That Was So Five Minutes Ago
Tuesday, March 17th, 2009With the avalanche of change that has infected our lifestyles “That was so five minutes ago,” has apparently become the new statement of status among the earliest of early adopters.
This was told to me by MSI’s social media team led by Maureen Brennan, which is quickly changing the face of MSI and energizing us with a new zeal to be in the vanguard. (I am now on Facebook and Twitter, and am blogging. Hello?)
If you think of 70 years as one generation (it has been attainable throughout recorded history…Cicero’s wife lived to 103 after he divorced her) then only three such generations ago, nothing much had changed from the previous 4,000 years.
Caesar when he was in a great rush could travel 50 miles a day, sometimes a little more, and George Washington almost 18 centuries later rarely did as well. It wasn’t until the high pressure steam engine emerged in the early 1800s that living conditions for the average person really began to change, starting with travel. And that change accelerated with all the new things that followed including electricity, the telegraph, flight, industrialization, radio, television, new medicines and the computer, to name a few. But that took place over a period of about 150 years.
Now it seems that every month, or even every week we are jolted with something new, and some of us can adapt to it better than others.
It appears that like all human characteristics, our ability to accept change can be placed on a simple scale of one to ten. The ones of the world will only change their lifestyles on the threat of death…and that might not be enough. The tens have anxiety attacks if they can’t get the very next thing right now. Most of us are somewhere in the middle of the scale, with the younger demographic, I suspect, well above the six level.
There is an evolutionary theory that helps explain this. Those who are low on the scale who fight change bank their status on what they know. If they give into change they believe they lose status because now they are following the crowd. Those high on the scale bank their status on being the earliest of early adopters. They can’t wait to tell you what they are doing that’s new. And believe me, they’ll tell you.
This is definitely not the time to be near the bottom of the scale if we want to engage life as it is becoming.
What’s really mind boggling is trying to conjecture what activity in the year 2050 might be described as that was so five minutes ago. If you are ever sitting alone in a bar staring at your drink, this is a good subject to ponder.
Confessions of a Facebook Addict
Tuesday, February 17th, 2009
After reading the article “Help I’m Addicted to Facebook!” by Tara Stiles, I started to think about how my life has been affected by social media.
I am not new to the phenomenon, and have actually had my Facebook account since my sophomore year of college. In the 5+ years I have had my account, I would say that I have gone through several stages of the site architecture and levels of addiction. Which seems to be typical for most Gen-Yers, like myself. Many of my symptoms are similar to those addressed in Stiles’ article as well.
My addiction started off as a simple way to keep in touch with classmates and to learn more about the ones I hadn’t yet spoken to. It soon transitioned into a way for me to post pictures and share them with friends. It made it so much easier to keep in touch with important people in my life who had moved away for school.
As time went on and the network and its offerings grew, so did the amount of time I spent on the site. I feel as though the Facebook beast really reared its ugly head when it introduced many of the new features novice users take for granted. The news feed, status updates, applications, video offerings, etc. have made it even harder to avoid the attractiveness of Facebook.
This is when marketers also started to take notice of the potential opportunities Facebook has to offer. The options for marketers in the beginning were limited, but Facebook has finally tried to embed advertisements on the sly. It has disguised them by making them gifts, part of the news feed, groups, etc. This provides a great opportunity for us as marketers and for our clients as well. Although it also proves to be another way my Facebook addiction is manipulating and controlling my life!
Whether you are a user, hater, novice or addict like me, it is important to understand the significance Facebook has on popular culture, and for marketers it is important to learn how to blur the lines of content and advertising to maximize the effectiveness of your marketing efforts.
My Top 10 Facebook Addiction Symptoms
- I have downloaded Facebook to my phone, which means I am ALWAYS connected
- I check my Facebook before I get out of bed in the morning (along with the weather and my horoscope… a bad combination of the three could mean I stay in bed all day!)
- Facebook creeping/spying has ruined my last 3 relationships (and caused many lapses in sanity)
- I work on the MSI Social Media Team. My addiction has become part of my job… living the dream!
- I update my status at least 3-5 times a day
- Cocktails and Facebook don’t mix! (enough said)
- I have friends that are afraid to end relationships because of the inevitable barrage of questions they will have to answer after changing their relationship status on Facebook (by friends I mean me)
- Facebook is my homepage on my laptop
- I no longer say “CHEESE” when taking pictures, instead I say “Profile Picture”
- I wrote this post in PMS Facebook blue
A Warm Welcome from All of Us Nuts!
Friday, February 13th, 2009Welcome!! All of us nuts here at MSI just want to thank you for stopping by and let you know that we’re happy to have you.
We’re really excited to share our stories, ideas and opinions with you – both personal and marketing-related, and we hope you’ll give us a chance to get to know you by commenting and interacting with us!
Grab a handful, and feel free to just drop your shells on the floor! We’re that kind of place.
