Archive for the ‘Research’ Category

What’s Your e-Handicap?

Monday, May 4th, 2009

Odds are, you’ve probably been challenged with the philosophical question, “Which one of your five core senses could you do without?” (You know, sight, hearing, smell, touch and taste). In reality, if you had to give up one, you would be at a handicap as compared to the rest of society.

A similar concept can also apply to electronic communication. With our texting, internet surfing, blogging, YouTube postings, Facebook updates and twittering, branding our personalities and re-branding others, there are some definite repercussions on our intellect, personalities and behavior compared to what might have existed 10 or more years ago without these technological advancements.

As an interesting, non-scientific research project, I ask you to choose one of the following handicaps that you would be most comfortable living without as it relates to electronic communication/social media. Post your selection here and MSI will post a final tally in a few weeks.

A.  No more txting 4 me.

Rules/Regs: In addition to never texting anyone, you also can’t view any text messages sent to you. Texting in general is disabled on your phone. It’s all back to actual conversations and face-to-face interactions for you. Might be a good idea to stock up on some mints…

B.  I will log-off my email for life.

Rules/Regs: Whether for professional or personal use, your email accounts will be permanently frozen. While having to leave your desk to walk down the hall to communicate to co-workers could add to your “friendly-factor” around the office and add a few thousand more steps to your pedometer, how would your communication with your clients or vendors change? Also, a trip to the post office is in order, you’re going to need some stamps!

C.  I will “unfriend” Facebook forever.

Rules/Regs: No more logging on for your daily fix, scouting for past classmates or former loves, telling your network of friends that you prefer wheat bread over white bread or taking a quiz that proves you are the champion at recognizing “Movies from the 80s”. Your newsfeed ends now, my non-Facebook-friend. And you can’t even change your status update to “MIA.”     

D.  I will turn the channel on YouTube to Never.

Rules/Regs: When everyone else in the free world is talking about the clip of a guy losing an arm to an alligator or a news anchor going postal on camera, you have to just hope it appears on the evening news or there is a still shot in the newspaper the next morning. You can no longer experience immediate gratification when it comes to wanting to watch videos of puppies sleeping. You are not allowed to look at YouTube, or open any links sent to you of videos on YouTube. YouWhat?  That’s right – it’s no longer in your vocabulary.

E.  I have Googled my last Google.

Rules/Regs: Never again can you use Google or any other internet search engine to instantly find out whether a peanut is a nut or a legume (and I’m not telling), get a recipe for any type of macaroon you could possibly be craving, find a map with the location of your dinner date or even zoom in on a photo of your house taken by the amazing Google Earth satellites.  You may just want to answer the door the next time the Encyclopedia Britannica salesperson comes knocking…

What Would Mr. Rogers Do?

Thursday, March 26th, 2009

MSI develops a lot of integrated trade and consumer marketing programs for leading brands in the areas of decorative plumbing, heating, electrical and building materials that find their way into the residential new construction and remodeling markets. Much of our work involves everything from brand development to internet advertising to public relations. Though the housing situation is pretty gloomy, this photo made my day:

brian-photo

A little levity doesn’t hurt, even during the housing downturn. Is this a motivated seller or what?  I am sure most of you have found yourselves feeling the same way. Surely even Mr. Rogers would agree…

 

 

 

 

Using Dial Testing to Capture Audience Reactions

Wednesday, February 25th, 2009

If you have not seen the results of last night’s research polls (CBS, CNN, et al) taken among people who saw the State of the Union speech, President Obama’s popularity rose significantly from his post-inauguration benchmarks. And those gains were measured among both Democrats and Republicans. I think the prez is making in-roads on the bipartisan scene.

One thing that really got my attention during his speech was the electronic audience reaction meter at the bottom of the screen.  Apparently a group of Virginia residents, half of whom were Obama voters and the other half McCain voters, were reacting to his speech in real time.  The polling firm conducting this focus group used a dial test used to capture feedback on key topics, allowing participants to turn their handheld dial up during parts of the speech they liked and down for moments they did not. Their responses were showcased in a line chart, with Republican respondents’ reactions being captured in a red line and the Democrats’ sentiments in a green line. 

 

I think this could be a great application for measuring the effectiveness of infomercials, TV spots or product sales videos.  This is definitely something I’m interested in learning more about, so please feel free to respond to this post or contact me if you have experience with this methodology. 

 

This video has more information on the dial testing and the results from the focus group: 


A Warm Welcome from All of Us Nuts!

Friday, February 13th, 2009

Welcome!!  All of us nuts here at MSI just want to thank you for stopping by and let you know that we’re happy to have you.

 

We’re really excited to share our stories, ideas and opinions with you – both personal and marketing-related, and we hope you’ll give us a chance to get to know you by commenting and interacting with us!

 

Grab a handful, and feel free to just drop your shells on the floor!  We’re that kind of place.