Archive for the ‘Traditional Media’ Category

Your Trip Begins At…

Wednesday, July 7th, 2010

There are a few key things that scream summer to me – baseball games, the smell of boat gas, constantly crowded beer gardens and the sound of Tim Allen’s voice.

 

For the past few years, every time one of his radio spots or TV commercials for the “Pure Michigan” campaign comes on, I don’t change the station or fast forward – I listen and fight the urge to jump in the car and head to the “19 million acre playground” he’s inviting me to (a magical place where I can realize water’s true potential, find out what pure feels like and smooth out the ripples of the day).

 

A few friends and I followed Tim’s advice and headed up to Michigan for a weekend last year, and we had an awesome time there.  So now I know he’s not lying, and it makes the commercials even harder to resist.

 

Obviously I’m not the only fan – the campaign has received numerous awards and attracted millions of visitors. Kudos to the Birmingham, Michigan office of McCann Erickson for developing the strategy and creative on the Pure Michigan campaign.

 

Keep ‘em coming, Tim the Tool Man. 

 

It’s hard to pick, but here’s one of my favorites:

 

 

This post is dedicated to Ashley Wood, born and raised in Pure Michigan.

NBC’s The Office…How About The Agency

Wednesday, April 29th, 2009

Best Week Ever is not only one of my favorite shows to watch, but is also one of the blogs I read often.  Along with Best Week Ever, I am also a huge fan of the Office!  I watch The Office almost every Thursday, and I usually record the show on my DVR and watch it again.  I must say that I disagree with the commentary from Dan Hopper’s Best Week Ever blog post titled “Parks and Recreation Premiere: Is the Office Speaking Cadence Played Out?” I think like all good shows, they are starting off setting up the characters etc. and slowly getting us addicted!  In regards to the discussion Hopper brings up about the rhythm and timing of the language… trust me it never gets old.  The lingo from The Office has actually crept into my everyday vocabulary.  I can’t even count the amount of times that a “that’s what she said” comment is thrown out during a conference call or meeting.  Although slightly inappropriate, it always gets a laugh!

The new Office spin off is Parks and Recreation.  I use to work at the park district in my hometown, which is where I met my roommate of 5 years.  She actually still works there, so I am privy to top secret information regarding water parks, children’s programs, and of course the ever entertaining classes for seniors!  Regardless after watching the show I think it is eventually going to be as popular as The Office, and I actually like the fact that the shows are written similarly, I know sometimes more of a good thing isn’t always good, but in this case I think it is(That’s what she said)!

So among many of the employees here at MSI we have discussed several times about how hilarious a show called the agency would be.  Considering the amount of real life “characters” that work here, The Agency would be an instant hit!  With the right cast and writers from The Office I think we would be killing other shows in the ratings!  Although I do see us as more of a HBO show! I decided to get working on the casting for the show, starting with the team I mostly work on… The Sam’s Club Team!

Victoria Van Dusen - Reese Witherspoon (a mixture of Legally Blonde and Walk the Line)

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Jason Conway - Mario Lopez (cool hair like AC Slater and the token Latin of the team)

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Christos Ellis (myself) - Sean Hayes (think “Just Jack” and jazz hands)

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Libby Johnston - Lauren Conrad (OMG! braided hair and drama)

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Jerry Barone - Brad Garrett (pssh! Everyone Loves Raymond’s Brother!)

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Steve Srotir - Woody Harrelson (a cross between the movie King Pin and the show Cheers)

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Kayanna Nelson - Soleil Moon-Frye (circa the Punky Brewster days)

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Erik Smith - Jason Lee (The Mall Rats pooh chocolate scene explains a lot and the TV show Ed)

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HBO…We just need the opportunity to prove ourselves.

A Warm Welcome from All of Us Nuts!

Friday, February 13th, 2009

Welcome!!  All of us nuts here at MSI just want to thank you for stopping by and let you know that we’re happy to have you.

 

We’re really excited to share our stories, ideas and opinions with you - both personal and marketing-related, and we hope you’ll give us a chance to get to know you by commenting and interacting with us!

 

Grab a handful, and feel free to just drop your shells on the floor!  We’re that kind of place.