Posts Tagged ‘Advertising’

YouTube: Where Brands Go to Play

Tuesday, July 19th, 2011

My favorite thing about YouTube? Actually, my favorite thing is that I can see clips from any movie or tv show whenever I want to. That is cool. For Burt Sugarman’s Midnight Special alone, YouTube deserves kudos.

My other favorite thing is viral videos for advertising. As someone who tries to think up clever ideas for products, there is nothing more discouraging then when you come up with a great idea, but the caretakers of the brand decide it’s a bit too “out there” for their audience. With YouTube and viral videos, companies are allowed to take that chance online, and then continue to play it safe in the mainstream media.

It’s been going on a while, it’s getting to be an industry in and of itself, and something we are all aware of. So why am I choosing this as my blog topic? Just so that I have an excuse to post this video…enjoy.

Dirt Devil Exorcist, Gone Viral

Also, enjoy this bit of 1970′s risquĂ© story-telling from the tight-pants master, Mr. Tom Jones (courtesy Burt Sugarman’s Midnight Special)…

Tom Jones, Gone Wild

Advertising Meets Psychology

Wednesday, June 22nd, 2011

Not only do I like quick facts about advertising, I love cool graphs and charts.
Here’s your daily dose of both. Enjoy.

The Sneaky Psychology of Advertising

Happiest Place on Earth

Tuesday, January 18th, 2011

Is Disney World truly the happiest place on earth? Certainly their “I’m going to Disney World” ad campaign makes it seem that way. The commercials are usually broadcast following the Super Bowl and typically feature an NFL player (usually the game’s MVP) shouting that now iconic phrase while celebrating the team’s victory immediately after the championship game. These commercials have also promoted champions from other sports, and winners of non-sport competitions such as David Cook from American Idol. As if, in that moment, when that person’s biggest dream has come true, the next thing they think is “the cherry on top will be going to Disney World!!”

This year, when I am watching the Super Bowl and I plan to see the Bears QB Jay Cutler saying those very words (Hey, this born and raised Southside Chicago girl is hopeful for a repeat of the SuperBowl Shuffle from the Bears)!  And at the same time, my husband and I will be saying… “We just went to Disney World”.  

The Fisch family plans to test the idea of it being the “happiest place on earth” when we take our two-year-old son for the first time this year.  We are betting that it will be about 60% disaster and 40% fun. In our favor is the fact that my son, Brady, is a Disney freak and knows all of the characters, is a thrill seeker and not afraid of any rides, and that there is tons to do and see to keep him occupied and entertained.  Betting against us is the fact that HE IS 2 (did I mention that?)…he is impatient, stubborn, prone to tantrums, hates waiting in line, refuses to be contained in a stroller and will be having a challenged nap/bedtime schedule.

But all that being said, this Mom is looking forward to experiencing the magic in his face when he sees his beloved characters LIVE in person and getting the chance to feel like a kid again with my husband. Even though I am not famous and have not won anything monumental (yet… come on lottery)…at least I know I will be able to shout “I’m going to Disney World!”

First Blog of the Year…and I’ve Got Nothin’

Friday, January 22nd, 2010

I’m still working out my new years resolutions, have barely cleaned up from the holidays and am popping vitamins as I attend to two children who insist they have the swine flu (they don’t). So, now it’s time to file my first blog entry of 2010, and I got diddly. It’s too early to know what the year will bring. As always, we want each year to be better than the last, although lately we tend to just hope things don’t get any worse. So, while I try to figure out my plan for the new year, enjoy this ad that features babies roller-skating to old school hip-hop. Happy New Year! 

 

http://www.youtube.com/watch?v=XQcVllWpwGs

Advertising Now More Important Than Ever!

Monday, October 19th, 2009

In a recent study conducted by Ad-ology titled “Advertising’s  Impact in a Soft Economy” more than 48% of US adults think that the lack of advertising by a  retail store, bank or auto dealership during a recession indicates that the business must be struggling.  Conversely a vast majority perceives businesses that continue to advertise as being competitive or committed to doing business.  The study concludes that it is critical to advertise in the current economic climate to maintain long-term positive consumer perception of your brand.

In another study by the University of North Carolina it showed that marketers that cut spending during a downturn lost share to private labels – share they did not regain.  Another benefit of spending on a consistent basis is that the stock prices tended to increase an average of 1.3% ahead of others.

It takes courage to go against the economic trends but the long term results can be very beneficial both to Main Street and Wall Street.