Everybody needs a good deal these days, especially in this economy.

Have you heard of Groupon? I hadn’t, up until about a month or so ago. My friend Jason at the office introduced me to the idea so that I’d go in on some coupons for this organic sandwich shop that opened up around the corner. By the way, it’s Hannah’s Bretzel and the club sandwich is fabulous!

 I usually pack my lunch, because when you work in the loop, a sandwich is $10 and you can’t eat a sandwich without chips and those are $1 and then you get thirsty… you get what I’m saying. Next thing you know you’re spending $60 a week for lunch.

Groupon was offering 2 for 1 sandwich deal…. $20 coupon for $10, which gets you (2) sandwiches. Good deal, especially if you split with a friend. Great way to get attention to a new establishment and allow consumers to try something new and not have

It’s gaining in popularity and has popped up in industry trade pubs as of late. Check out the article below from Advertising Age.

http://adage.com/digital/article?article_id=141172