Yesterday, Facebook introduced its latest feature - Places. Similar to Foursquare, Places is all about location; it allows users to share where they are with their friends, see who is near them and find new places around them.
Unlike Foursquare though, Places is less about gaming (e.g. getting points for checking in at various venues, becoming mayor of a location, etc.) and it brings a new level of engagement to Facebook’s 500 million users vs. the fraction of that number who use Foursquare. For now, though, this first version of Places is only being rolled out in the U.S., and Foursquare updates (as well as a few other services) will be integrated into Facebook Places.
Places can be accessed through Facebook’s most recent iPhone app or via touch.facebook.com on a smart phone. Users can add places or check into places that already exist, check in by themselves or as a group by tagging friends, see which of their friends are in the same area and discover what places are around them.
Facebook posted this beautiful video to show how Places can improve our lives -
For marketers of companies with physical locations, it definitely presents a new engagement opportunity, allowing for targeted interaction with consumers right outside - or inside - their door. For example, companies can send coupons and special offers to consumers who check in at or around a store, restaurant or theater, enticing them to make an immediate purchase. Once a location has been added to Places, the business owner can claim its location’s page.
From a user standpoint, it will be interesting to see how people - including myself - feel about these added updates that will pop up on the Facebook newsfeed (the check-ins will also show up on the user’s profile and the location’s page). If you already don’t care about half of what is posted on your newsfeed, you may not be interested in the fact that your friend Joe just checked in at Starbucks in Kansas City. On the flip side, you may find out that your friend Mary, whom you haven’t seen since college, is at a store right down the street from you - prompting a spontaneously delightful reunion.
As always, it will be interesting to see where this latest social networking tool takes us…









For example, as a public relations professional, I never thought I’d have to argue with a major airline to allow me to purchase a seat on the aircraft for a dog.


In fact, Aiden’s reaction to new encounters inspired me to be more like him in some ways.







