Posts Tagged ‘emily towey’

Introducing Facebook Places

Thursday, August 19th, 2010

Yesterday, Facebook introduced its latest feature - Places.  Similar to Foursquare, Places is all about location; it allows users to share where they are with their friends, see who is near them and find new places around them. 

Unlike Foursquare though, Places is less about gaming (e.g. getting points for checking in at various venues, becoming mayor of a location, etc.) and it brings a new level of engagement to Facebook’s 500 million users vs. the fraction of that number who use Foursquare.  For now, though, this first version of Places is only being rolled out in the U.S., and Foursquare updates (as well as a few other services) will be integrated into Facebook Places.

Places can be accessed through Facebook’s most recent iPhone app or via touch.facebook.com on a smart phone.  Users can add places or check into places that already exist, check in by themselves or as a group by tagging friends, see which of their friends are in the same area and discover what places are around them.

Facebook posted this beautiful video to show how Places can improve our lives -

For marketers of companies with physical locations, it definitely presents a new engagement opportunity, allowing for targeted interaction with consumers right outside - or inside - their door.  For example, companies can send coupons and special offers to consumers who check in at or around a store, restaurant or theater, enticing them to make an immediate purchase.  Once a location has been added to Places, the business owner can claim its location’s page.

From a user standpoint, it will be interesting to see how people - including myself - feel about these added updates that will pop up on the Facebook newsfeed (the check-ins will also show up on the user’s profile and the location’s page).  If you already don’t care about half of what is posted on your newsfeed, you may not be interested in the fact that your friend Joe just checked in at Starbucks in Kansas City.  On the flip side, you may find out that your friend Mary, whom you haven’t seen since college, is at a store right down the street from you - prompting a spontaneously delightful reunion.

As always, it will be interesting to see where this latest social networking tool takes us…

Your Trip Begins At…

Wednesday, July 7th, 2010

There are a few key things that scream summer to me – baseball games, the smell of boat gas, constantly crowded beer gardens and the sound of Tim Allen’s voice.

 

For the past few years, every time one of his radio spots or TV commercials for the “Pure Michigan” campaign comes on, I don’t change the station or fast forward – I listen and fight the urge to jump in the car and head to the “19 million acre playground” he’s inviting me to (a magical place where I can realize water’s true potential, find out what pure feels like and smooth out the ripples of the day).

 

A few friends and I followed Tim’s advice and headed up to Michigan for a weekend last year, and we had an awesome time there.  So now I know he’s not lying, and it makes the commercials even harder to resist.

 

Obviously I’m not the only fan – the campaign has received numerous awards and attracted millions of visitors. Kudos to the Birmingham, Michigan office of McCann Erickson for developing the strategy and creative on the Pure Michigan campaign.

 

Keep ‘em coming, Tim the Tool Man. 

 

It’s hard to pick, but here’s one of my favorites:

 

 

This post is dedicated to Ashley Wood, born and raised in Pure Michigan.

Chibernation

Tuesday, January 26th, 2010

Like many people in Chicago, the only thing that gets me through the seemingly endless, brutal winter is knowing that someday – although we’re never sure exactly when – the temperature will rise above freezing and eventually it will be summer once again.  That’s enough to keep me here, because summer in Chicago is that awesome – street festivals, beer gardens, the beach, biking and running on the lakefront…all of these and more somehow make the six months of winter bearable – or at least survivable. 

 

And even though I dread and despise the winter, I almost think the cold weather itself is crucial to my survival here too.  There are so many fun things going on during the warmer months, by the time winter rolls around, a small part of me is relieved.  Reuniting with my couch for lazy Saturday afternoons, getting together with friends for cozy game nights, going bowling and seeing movies…while none of these are as exciting as the wealth of activities summer has to offer, they do bring a somewhat welcome change and a chance to slow things down for a bit before the summer fun inevitably begins again.

 chicago-winter-21

That said, I’ve always considered these harsh winter months here to be a time of “chibernation” for me.  Even though I’m guessing that the term makes sense to anyone who has experienced a Chicago winter, I decided to check out what expert information Wikipedia has to offer about both hibernation and Chicago to see if it would help me bridge the two for this post:

·         Hibernation is a time of inactivity. Some animals hibernate, usually during the winter, when food is short. They fall into a sleep-like state, regulating their metabolism to consume less energy. They lower their body temperature, slow their breathing, and slow other vital functions. During hibernation, the body uses fat for energy, which the animal has typically gathered in summer and autumn. Typical animals that hibernate are bats, ground squirrels (like marmots), hedgehogs, and marsupials.

·         Chicago has a very well-known culture. Some of the many things Chicago is famous for are: Chicago-style hot dogs, Chicago-style (deep dish) pizza, Maxwell Street Polish Sausage, jazz music, and 1920s gangsters like Al Capone.

Considering three of the five cultural highlights Wikipedia cites for Chicago are food, I suppose chibernation is slightly different than regular hibernation in that there’s certainly not a lack of food around these parts…so basically, it’s just a time of inactivity.  But I still think that about sums it up.

 

 

chicago-dogs1


And, finally, to back the credibility of my source, I give you Michael Scott:

 

 

 

Happy chibernating – see you in the summer.

Happy Holidays!

Monday, December 21st, 2009

Happy holidays from all of us at MSI! 

http://www.msinet.com/holiday/2009/ 

And kudos to the team in charge of putting together this year’s fantastic e-card!

Clever Marketing Where You’d Least Expect It

Friday, October 9th, 2009

The other day on my way to work I saw the most amusing sales pitch from a homeless person.  Standing on a corner downtown with his change cup between his feet, his sign read:

“Girlfriend kidnapped by Ninjas.  Need money for ransom and Kung Fu lessons.” 

It’s been a few days now, and I still remember his awesome sign.  If I pass him again, I might even have to donate a dollar or two to the “cause” just for his creativity. 

Clever marketing…I hope it works out for him! 

Has anyone else seen any memorable “marketing” in odd places recently? I’m sure it’s everywhere…

Yes, I will Yearbook Myself

Tuesday, August 4th, 2009

I may have just found my new favorite Web site/time-suck : www.yearbookyourself.com

This incredibly addicting site lets you upload a picture of yourself (or someone else) to see what you’d look like with classic (read: ridiculous) hair styles and outfits in various high school yearbook photos from 1950 - 2000.  As an added bonus, it plays music that coincides with each year.

After discovering this ingenious site/time machine (and then promptly spending entirely too much time on it), I looked into its background and found out that apparently it was first introduced last fall by Taubman Centers, a national mall development company, and has just recently been reintroduced - just in time for the new school year.  This makes perfect sense considering the site also offers discounts from a variety of retailers at Taubman malls across the country.  The new version also offers Facebook integration that allows you to post your photo directly to your Facebook page.

To Taubman and their agency (Minneapolis-based Colle+McVoy), kudos on the ingenuity behind the site and the ‘09 edition!  To anyone who hasn’t already yearbooked themselves, beware and enjoy.  It’s seriously awesome.   

Feel free to share your best (or preferably worst) yearbook photos online - we’d love to see them!  Or if you’d rather email them to me, perhaps I could create a commemorative 50th anniversary Mixed Nuts yearbook for a future post…

Here’s a random sampling of some MSI nuts (well, the PR team + Christos for now) throughout the decades…

Gaelen Bell

Gaelen Bell

MaryAileen Bell

MaryAileen Bell

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Maureen Brennan

Maureen Brennan

Mandy Meszaros

Mandy Meszaros

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 

Christos Ellis

Christos Ellis

Emily Towey

Emily Towey

 

Facebook FYI

Friday, July 24th, 2009

Just a quick note for all of you Facebook users - in case you haven’t already heard, Facebook has agreed to let third-party advertisers use your posted pictures in ads displayed on your friends’ Facebook pages.  Not a fan?  Here are a few quick, simple steps to avoid it: 

– Click on SETTINGS up at the top of the page where you see the log out link.

– Select PRIVACY.

– Then select NEWS FEEDS AND WALL.

– Next select the tab that reads FACEBOOK ADS.

– Select NO ONE in the drop-down box.

– Then SAVE your changes.

 zpq85anct7

 

 

 

 

I Never Thought I’d…

Monday, May 18th, 2009

I have big plans to write a book at some point in my life.  For the past few years, I’ve been thinking about one idea in particular but have yet to put pen to paper (is that phrase still relevant??).  So, I figured I would use this entry as a chance to hopefully build some momentum towards making this dream a reality and possibly even solicit some feedback from all you nuts out there.

 

So here we go…the working title of said someday book is “I Never Thought I’d…” When completed, it will be comprised of a collection of experiences from working people in a wide array of fields/industries that evoked that exact thought – “I never thoughts I’d ___” or the ever-popular “Did I seriously go to school to ___?” often followed by “I can’t believe I spent $__ on college to do this.” I’m guessing that we’ve all had these moments – I know I’ve had more than my fair share. 

 

em-as-a-grape-007For example, as a public relations professional, I never thought I’d have to argue with a major airline to allow me to purchase a seat on the aircraft for a dog.  Oh, but I did.  On multiple occasions.  And, when I selected marketing as a major in college, I don’t specifically remember picturing myself walking into the Aon Building wearing pajamas after an “Extreme Sleepover” media event for a retailer client.  But I rode the elevator with my slippers on and my head held high.  Ordering truck-fulls of sod pallets, asking passersby in Millennium Park which local weather anchor they think is the hottest, shaving someone’s beard on TV or dressing up as a grape??  None of my classes ever truly prepared me for what I’ve been asked to do in my career so far.  And I know this trend goes far beyond PR. 

 

A few other good ones that I’ve heard include escorting the “Bathroom Angels” on a multi-city media tour, babysitting boy band pop stars Hanson and teaching them the ropes of radio, spending 14 hours at the Oregon State Fair, cold-calling people to sell them on corporate entertainment  package at a golf event that more-than-likely wasn’t going to happen, taking a cab at 3 a.m. to hand-deliver a Power Point presentation to a boss, popping blisters at a medical tent following a marathon, going for an interview for an alleged advertising/promotions position and ending up walking the streets in a business suit hawking pizza coupons to the elderly, giving a group of bikers milk mustaches, unexpectedly being asked to wrangle cows, and the list goes on…

Clearly, the ideal audience to market the book to will be college students and recent graduates.  In fact, I think it would make a perfect graduation gift, so if you’d like to pre-order a copy for a special student in your life (preferably one that’s graduating in 2030), please just let me know – that would surely help motivate me to get this thing going!  Oh, and by all means – share your “I Never Thought I’d” stories with me – I know you’ve got ‘em. 

Ahhh the Hills of So IL…

Friday, April 24th, 2009

You may not realize this, but Illinois has hills. Pretty big ones, too. In fact, Southern Illinois – especially around the Shawnee National Forest – has some really rugged terrain and is absolutely gorgeous.

  

This is one of the reasons that it always amuses me when I hear people, including some of my favorite friends, talk about how Illinois ends when you get south of I-80… For one thing, since I grew up in Southern Illinois, I guess that logic would mean that I’m from another state…For another, there are lots of great things about Illinois outside of this wonderful city that I love – wineries, beautiful scenery and giant hills with amazing views just to name a few.

 

This past weekend, people from all over Illinois and 11 different states made the trek to check out So IL – especially the hills - because Saturday was the annual River to River Relay. More than 240 teams of eight run the distance between the Mississippi River and the Ohio River, which is a total of 80 miles. In case you haven’t already done the math, that means that each person covers about 10 miles, but that distance is broken up into three legs of three-ish miles each throughout the course of the day - providing a glorious combination of running, sitting, cheering, running, sitting, cheering and - for some of us – eventually celebrating being done with the running with some drinking.

 

But it’s definitely not just about running (or sitting, or cheering or even drinking)…everyone I’ve heard talk about it says they do it because it’s just a really fun day in a beautiful area, and I couldn’t agree more. This is how it works…

 

Each team rents a giant 15-passenger van that everyone rides in from exchange point to exchange point, which can be about 15 hours start to finish. As I’m sure you can imagine, it smells awesome by the end of the day…Most teams – at least the fun ones- transform their giant plain white vans into obscenely colorful and tacky ones. For my team - the “Munning Ruppets,” that looks a little something like this:

 

van

 

 As you can probably tell, we went with a patriotic theme this year. Specifically, the theme was “Ruppets Take the White House,” complete with all possible patriotic paraphernalia – both for the van and otherwise. A bit to our surprise, we did not win the award for Best Decorated Vehicle – another Chicago-area team – “No Country for Slow Men” went home with that honor; however, we did win Best Team Uniform. There is just something about making t-shirts and wearing obnoxious socks that makes everything more fun…

 

team-4

 

Throughout the course, there are organized exchange points where you cheer the runners as on as one team member finishes their leg and passes the baton onto the next runner. Then you high five, sweat profusely and everyone loads back into the van. Since most of the course follows roads, the van passes the runner on the way to the next exchange point, honking and cheering them on until the van disappears from sight and the runner is left with three miles to run by themselves (this neverending act of honking and cheering is exactly how our BFF team “The Honkin’ WooHoos” got their name - so clever those WooHoo’s).  Rinse and repeat 24 times without it ever getting old - really… Then at the last leg, the whole team meets the final runner and crosses the finish line together.

 

dark-21

 

Even though I can still feel the hills with every step I take, I’m already looking forward to next year! Registration for River to River sells out in less than five minutes every year, so if you’ve got to act fast if you want to get in.

 

But even if you have no interest in driving for hours to run up hills, I would highly recommend a trip “down south” for a nice change of scenery anytime!

 

 

 

 

 

 

 

My Nephew the President…

Thursday, March 19th, 2009

My nephew Aiden, who turns three next month, wants me to call him Barack Obama.  This request, which he’s made several times (when he’s feeling especially presidential I suppose), marks just one of many amusing moments from my family’s fun-filled vacation to Florida last week.

 

aiden-obama-3 

Quite honestly, I don’t know what we did before there was an Aiden around to entertain us, what we talked about before him or what in the world I took pictures of (if the kid didn’t know any better, he might think his Aunt Em was a paparazzo considering I snapped nearly 400 pictures over the course of FIVE DAYS – a little insane).  In my defense, though, there were quite a few camera-worthy moments – Aiden’s first flight, Aiden’s first trip to the beach, Aiden eating (and loving!) raw oysters for the first time, Aiden wearing a headlamp and going to the beach at night to chase crabs (which he has a strange obsession with), etc. 

 

aiden-oysters 

But even though many of these experiences seem like such a big deal to me (as well as to his parents and grandparents), I still can’t believe how everyday and commonplace many of them seemed to Aiden.  And I guess this makes sense – when you’re not even three years old yet, you’re constantly having new experiences and encountering new things.  At this point in his life, holding a live starfish, a horseshoe crab and a giant snail that his dad found for him on a canoe trip in the Gulf, has about the same coolness factor as having a (temporary) tattoo of a shark on his belly.  Kids his age, understandably, just don’t have a perception of what’s rare…and though part of me wanted to help him realize that – more than likely – he won’t be able to round up any crabs to chase in Illinois, I also appreciate the fact that even the most ordinary things are cool to him.

 

kentucky-lake-4243In fact, Aiden’s reaction to new encounters inspired me to be more like him in some ways.  Not only would I love to allow myself to be entertained (and save ridiculous amounts of money) by watching a bug crawl by my foot, or pretending that a log is a balance beam for the 17th time or playing a “game” that involves waiting for a battery charger light to change from red to green (this paparazzaunt may or may not have invented this game with a camera charger to keep him busy before dinner), I also really admire how he unabashedly asks what new words mean.  Though his vocabulary is already pretty impressive for his age, he constantly hears words that are new to him.  His reaction is just what it should be – “What does that mean?”  And then after you explain the meaning of the word in question, you see him think it over, nod a little and file it away in his rapidly expanding Aiden the Great Dictionary.

 

I, on the other hand, am usually unwilling to admit when I am unfamiliar with the meaning of a word that I hear or read.  In these instances, I typically make a mental note to look up the definition, and then promptly forget said mental note. 

 

Why not just ask??  I think I will next time.