Posts Tagged ‘msi’

Chibernation

Tuesday, January 26th, 2010

Like many people in Chicago, the only thing that gets me through the seemingly endless, brutal winter is knowing that someday – although we’re never sure exactly when – the temperature will rise above freezing and eventually it will be summer once again.  That’s enough to keep me here, because summer in Chicago is that awesome – street festivals, beer gardens, the beach, biking and running on the lakefront…all of these and more somehow make the six months of winter bearable – or at least survivable. 

 

And even though I dread and despise the winter, I almost think the cold weather itself is crucial to my survival here too.  There are so many fun things going on during the warmer months, by the time winter rolls around, a small part of me is relieved.  Reuniting with my couch for lazy Saturday afternoons, getting together with friends for cozy game nights, going bowling and seeing movies…while none of these are as exciting as the wealth of activities summer has to offer, they do bring a somewhat welcome change and a chance to slow things down for a bit before the summer fun inevitably begins again.

 chicago-winter-21

That said, I’ve always considered these harsh winter months here to be a time of “chibernation” for me.  Even though I’m guessing that the term makes sense to anyone who has experienced a Chicago winter, I decided to check out what expert information Wikipedia has to offer about both hibernation and Chicago to see if it would help me bridge the two for this post:

·         Hibernation is a time of inactivity. Some animals hibernate, usually during the winter, when food is short. They fall into a sleep-like state, regulating their metabolism to consume less energy. They lower their body temperature, slow their breathing, and slow other vital functions. During hibernation, the body uses fat for energy, which the animal has typically gathered in summer and autumn. Typical animals that hibernate are bats, ground squirrels (like marmots), hedgehogs, and marsupials.

·         Chicago has a very well-known culture. Some of the many things Chicago is famous for are: Chicago-style hot dogs, Chicago-style (deep dish) pizza, Maxwell Street Polish Sausage, jazz music, and 1920s gangsters like Al Capone.

Considering three of the five cultural highlights Wikipedia cites for Chicago are food, I suppose chibernation is slightly different than regular hibernation in that there’s certainly not a lack of food around these parts…so basically, it’s just a time of inactivity.  But I still think that about sums it up.

 

 

chicago-dogs1


And, finally, to back the credibility of my source, I give you Michael Scott:

 

 

 

Happy chibernating – see you in the summer.

Ey Oh! The phenomenon known as Jersey Shore

Monday, January 11th, 2010

A few weeks ago MTV premiered a new “reality” series about young self proclaimed Guidos and Guidettes, that appear to have been rejected from Real World casting auditions, called “The Jersey Shore.”  I must say that previews for this awesomely bad show had me intrigued from the very beginning, and as the season continues I get more excited for each episode. Not only has the show given MTV another hit reality show, but the cast and the lifestyle portrayed has become a marketing force with in both interactive and traditional media channels.

Although big name advertisers like Dell and Domino’s Pizza have pulled their ads from the shows time slot, it appears that many nontraditional forms of marketing are capitalizing on the show’s popularity. From blog posts, quotes, to Facebook Applications such as “Jersey Shore Name Generators” and viral videos here - are some of my favorite Jersey Shore marketing materials.

 

Facebook added an application that would produce your Jersey Shore nickname.  Some of the more popular names from the show being Mike “The Situation” and Nicole “Snooki.”  I tried the generator out and it provided me the nickname Christos “The Sausage Party” Ellis.

Take the quiz for yourself

*note you may need to login to Facebook

 

Chicago’s local free news paper The Red Eye has several blog posts regarding the show.  My favorite being Vote for best fist-pumpin’ “Jersey Shore” quote - Part 5,  which is a weekly recap of the episodes including an area to vote for your favorite quote of the week. 

My favorite quote so far would have to be from DJ Pauly D where he explains how to battle to house music with fist pumps, he says “It’s like we beat up that beat!”

 

The new movie Youth and Revolt actually marketed their movie in ads that ran on MTV starring the Jersey Shore cast and actor Michael Cera.  The cast gives Michael lessons and tips on how to be a Guido.

Watch for yourself

 

 

 

Clarity, focus and efficiency. Some things never go out of style.

Monday, December 28th, 2009

It’s funny how many meetings and arguments I’ve sat through lately about the merits or utility of brands in tough economic times: “Why are they needed?”. “Do consumers even care?” And of course the most ironic chestnut of them all: “We can’t spend money on that stuff right now.”

 

To which I will repeatedly say the same thing I’m going to here now: You’re already spending money on your brand, and very likely wasting a ton of it on things like errant purchasing decisions, misaligned innovation, bad licensing deals, and disorganized or uninspired personnel.

 

You’re spending it on the oft-overlooked other half of your brand: the functional and operational one that drives the engine. And while it’s the less sexy stepchild of logos and TV campaigns more commonly associated with ‘brands’ the past 10 years or so, it’s arguably the more important one as it tells you when to run that campaign, or if you should at all, what media to mix, or what sponsorships to cut or pursue.

 

Indeed, in tough times a strong brand actually becomes a vital corporate decision tool that helps allocate time and resources to keep everyone moving forward on a single, straight path. And last I checked that’s pretty much the point of any enterprise, isn’t it?

 

So sure: if you’re simply regarding brands as superficial image-driven entities limited to the province of wacky creative types, then probably do hold off on the re-branding for a bit longer. But if you’re looking to work smarter not just harder and truly leverage every dollar and hour in 2010, then strengthening and ensuring the fundamental health of your brands should be at the top of any to-do list. And there are a host of smart, resourceful ‘non-creative’ types like strategists, researchers and planners who can work their own magic to help you do so.

 

At their best, brands can provide a prism through which to view and manage every aspect of business operations, fostering focus and even providing yardsticks for financial ROI. Which–getting back to my argumentative client we started with—is probably the sole agenda of their next internal meeting after ours.  

Happy Holidays!

Monday, December 21st, 2009

Happy holidays from all of us at MSI! 

http://www.msinet.com/holiday/2009/ 

And kudos to the team in charge of putting together this year’s fantastic e-card!

Befriending Old Man Winter

Friday, December 11th, 2009
Once again Old Man Winter has come back for a visit to Chicago.  Although it shouldn’t be a surprise, I must say his arrival always thoroughly shocks me.  As I walked out of my house and into -12 degree weather I was greeted by winter’s chokehold (I literally lost my breath for a second).  As a self proclaimed holiday Scrooge, I tend to feel and exude an overwhelming bahumbug attitude for the entire winter season.  So I walked back inside the house to grab my warmer coat, hat, gloves and scarf, and I reemerged into the cold with a warmer attitude for my old friend Old Man Winter.
These new warmer thoughts about the cold weather and the holidays lead to my seasonal resolution - I want to enjoy Chicago’s winter months as much as the summer.  As a Chicago native I feel it is time to get over being miserable in the winter, it’s either that or move to California (which crosses my mind daily)
In order to capitalize on my new found winter optimism I have created a list of activities (see below) that I am committing myself to trying this Chicago winter.  Feel free to join in and accompany me on my winter excursions, offer additional suggestions of must do’s, or offer tips and reviews for optimizing my fun.

 

 

 

Christos’ Magnificos list of Chicago winter activities:

  1. Have a glass, or several, of Glogg (mulled wine)  at a local establishment like Simons
  2. Ice skating at Millennium Park.  I have never ice skated so that should be interesting
  3. Lugeing at the Muskegon Winter Sports Complex
  4. Take in a “fabulous” show maybe Christmas Follies from the Chicago Gay Men’s Chorus   
  5. Lincoln Park Zoo Lights - Carols, animals, and lights…how could that be a bad time

Clever Marketing Where You’d Least Expect It

Friday, October 9th, 2009

The other day on my way to work I saw the most amusing sales pitch from a homeless person.  Standing on a corner downtown with his change cup between his feet, his sign read:

“Girlfriend kidnapped by Ninjas.  Need money for ransom and Kung Fu lessons.” 

It’s been a few days now, and I still remember his awesome sign.  If I pass him again, I might even have to donate a dollar or two to the “cause” just for his creativity. 

Clever marketing…I hope it works out for him! 

Has anyone else seen any memorable “marketing” in odd places recently? I’m sure it’s everywhere…

Yes, I will Yearbook Myself

Tuesday, August 4th, 2009

I may have just found my new favorite Web site/time-suck : www.yearbookyourself.com

This incredibly addicting site lets you upload a picture of yourself (or someone else) to see what you’d look like with classic (read: ridiculous) hair styles and outfits in various high school yearbook photos from 1950 - 2000.  As an added bonus, it plays music that coincides with each year.

After discovering this ingenious site/time machine (and then promptly spending entirely too much time on it), I looked into its background and found out that apparently it was first introduced last fall by Taubman Centers, a national mall development company, and has just recently been reintroduced - just in time for the new school year.  This makes perfect sense considering the site also offers discounts from a variety of retailers at Taubman malls across the country.  The new version also offers Facebook integration that allows you to post your photo directly to your Facebook page.

To Taubman and their agency (Minneapolis-based Colle+McVoy), kudos on the ingenuity behind the site and the ‘09 edition!  To anyone who hasn’t already yearbooked themselves, beware and enjoy.  It’s seriously awesome.   

Feel free to share your best (or preferably worst) yearbook photos online - we’d love to see them!  Or if you’d rather email them to me, perhaps I could create a commemorative 50th anniversary Mixed Nuts yearbook for a future post…

Here’s a random sampling of some MSI nuts (well, the PR team + Christos for now) throughout the decades…

Gaelen Bell

Gaelen Bell

MaryAileen Bell

MaryAileen Bell

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Maureen Brennan

Maureen Brennan

Mandy Meszaros

Mandy Meszaros

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
Christos Ellis

Christos Ellis

Emily Towey

Emily Towey

 

Facebook FYI

Friday, July 24th, 2009

Just a quick note for all of you Facebook users - in case you haven’t already heard, Facebook has agreed to let third-party advertisers use your posted pictures in ads displayed on your friends’ Facebook pages.  Not a fan?  Here are a few quick, simple steps to avoid it: 

– Click on SETTINGS up at the top of the page where you see the log out link.

– Select PRIVACY.

– Then select NEWS FEEDS AND WALL.

– Next select the tab that reads FACEBOOK ADS.

– Select NO ONE in the drop-down box.

– Then SAVE your changes.

 zpq85anct7

 

 

 

 

I Never Thought I’d…

Monday, May 18th, 2009

I have big plans to write a book at some point in my life.  For the past few years, I’ve been thinking about one idea in particular but have yet to put pen to paper (is that phrase still relevant??).  So, I figured I would use this entry as a chance to hopefully build some momentum towards making this dream a reality and possibly even solicit some feedback from all you nuts out there.

 

So here we go…the working title of said someday book is “I Never Thought I’d…” When completed, it will be comprised of a collection of experiences from working people in a wide array of fields/industries that evoked that exact thought – “I never thoughts I’d ___” or the ever-popular “Did I seriously go to school to ___?” often followed by “I can’t believe I spent $__ on college to do this.” I’m guessing that we’ve all had these moments – I know I’ve had more than my fair share. 

 

em-as-a-grape-007For example, as a public relations professional, I never thought I’d have to argue with a major airline to allow me to purchase a seat on the aircraft for a dog.  Oh, but I did.  On multiple occasions.  And, when I selected marketing as a major in college, I don’t specifically remember picturing myself walking into the Aon Building wearing pajamas after an “Extreme Sleepover” media event for a retailer client.  But I rode the elevator with my slippers on and my head held high.  Ordering truck-fulls of sod pallets, asking passersby in Millennium Park which local weather anchor they think is the hottest, shaving someone’s beard on TV or dressing up as a grape??  None of my classes ever truly prepared me for what I’ve been asked to do in my career so far.  And I know this trend goes far beyond PR. 

 

A few other good ones that I’ve heard include escorting the “Bathroom Angels” on a multi-city media tour, babysitting boy band pop stars Hanson and teaching them the ropes of radio, spending 14 hours at the Oregon State Fair, cold-calling people to sell them on corporate entertainment  package at a golf event that more-than-likely wasn’t going to happen, taking a cab at 3 a.m. to hand-deliver a Power Point presentation to a boss, popping blisters at a medical tent following a marathon, going for an interview for an alleged advertising/promotions position and ending up walking the streets in a business suit hawking pizza coupons to the elderly, giving a group of bikers milk mustaches, unexpectedly being asked to wrangle cows, and the list goes on…

Clearly, the ideal audience to market the book to will be college students and recent graduates.  In fact, I think it would make a perfect graduation gift, so if you’d like to pre-order a copy for a special student in your life (preferably one that’s graduating in 2030), please just let me know – that would surely help motivate me to get this thing going!  Oh, and by all means – share your “I Never Thought I’d” stories with me – I know you’ve got ‘em. 

What’s Your e-Handicap?

Monday, May 4th, 2009

Odds are, you’ve probably been challenged with the philosophical question, “Which one of your five core senses could you do without?” (You know, sight, hearing, smell, touch and taste). In reality, if you had to give up one, you would be at a handicap as compared to the rest of society.

A similar concept can also apply to electronic communication. With our texting, internet surfing, blogging, YouTube postings, Facebook updates and twittering, branding our personalities and re-branding others, there are some definite repercussions on our intellect, personalities and behavior compared to what might have existed 10 or more years ago without these technological advancements.

As an interesting, non-scientific research project, I ask you to choose one of the following handicaps that you would be most comfortable living without as it relates to electronic communication/social media. Post your selection here and MSI will post a final tally in a few weeks.

A.  No more txting 4 me.

Rules/Regs: In addition to never texting anyone, you also can’t view any text messages sent to you. Texting in general is disabled on your phone. It’s all back to actual conversations and face-to-face interactions for you. Might be a good idea to stock up on some mints…

B.  I will log-off my email for life.

Rules/Regs: Whether for professional or personal use, your email accounts will be permanently frozen. While having to leave your desk to walk down the hall to communicate to co-workers could add to your “friendly-factor” around the office and add a few thousand more steps to your pedometer, how would your communication with your clients or vendors change? Also, a trip to the post office is in order, you’re going to need some stamps!

C.  I will “unfriend” Facebook forever.

Rules/Regs: No more logging on for your daily fix, scouting for past classmates or former loves, telling your network of friends that you prefer wheat bread over white bread or taking a quiz that proves you are the champion at recognizing “Movies from the 80s”. Your newsfeed ends now, my non-Facebook-friend. And you can’t even change your status update to “MIA.”     

D.  I will turn the channel on YouTube to Never.

Rules/Regs: When everyone else in the free world is talking about the clip of a guy losing an arm to an alligator or a news anchor going postal on camera, you have to just hope it appears on the evening news or there is a still shot in the newspaper the next morning. You can no longer experience immediate gratification when it comes to wanting to watch videos of puppies sleeping. You are not allowed to look at YouTube, or open any links sent to you of videos on YouTube. YouWhat?  That’s right - it’s no longer in your vocabulary.

E.  I have Googled my last Google.

Rules/Regs: Never again can you use Google or any other internet search engine to instantly find out whether a peanut is a nut or a legume (and I’m not telling), get a recipe for any type of macaroon you could possibly be craving, find a map with the location of your dinner date or even zoom in on a photo of your house taken by the amazing Google Earth satellites.  You may just want to answer the door the next time the Encyclopedia Britannica salesperson comes knocking…