In a recent brainstorming session to develop in-store display recommendations for a client, our team got into a discussion about something LEGO and a few others have been doing in the past year. Apparently, they are installing these new “augmented reality” kiosks in key retail outlets. These displays carry special software that allow consumers to hold up a product box in front of a camera and instantly see a 3D version of the built toy in their hands, which they can then turn and look at from all angles. It’s a very cool technological advancement, and I’ve included a link below. For the right product and the right retailer, it could have some really interesting applications.  

Click here to read more about Augmented Reality:  http://www.ohgizmo.com/2009/01/24/legos-digital-box-kiosks-feature-augmented-reality/

Then, yesterday, LEGO is on my radar again. Accidentally. I saw a link on an MSN page, and had to follow it. “LEGO Jesus”…. that’s all it said. Come on, you would have followed that link as well, right? Talk about augmented reality……how about a 6 foot tall Jesus made of LEGOs?! That is correct, Jesus. In a church in Sweden actually, and unveiled on Easter Sunday nonetheless. And how many LEGOs would one need to make a 6 foot tall Jesus you ask? Apparently, 30,000 (yikes! that’s a lot of little pieces on the floor!).  To each his own reality. 

Click here for more on Lego Jesus:  http://www.eatsleepgeek.com/lego-jesus-saves/