Posts Tagged ‘Toddler’

Brand Loyalty at 2

Monday, June 27th, 2011

I’ve always thought of myself as a fairly savvy shopper. I buy the name brand item, but also am not opposed to the private label brand when the price is right and the quality is good. This holds true for common grocery items like crackers, granola bars, dish soap and diapers, but also clothing…I would never buy a plain white t-shirt or tank top from Banana Republic or J. Crew when I can get 3 for the same cost at Target.

What has been amazing to me is the overwhelming brand loyalty that my 2-1/2 year old son has. No Aldi brand “Whales Cheese Crackers” for him. He refuses to eat them unless they are Pepperidge Farm Goldfish.  No Archer Farms fruit strips…he only likes the Gerber fruit strips. And when it comes to his one true obsession…Thomas the Tank Engine…Mom better not try to sneak any non-”Thomas & Friends” branded trains or tracks past him. The sad little Circo train from Target sits untouched in the toy chest along with the Imaginarium engine set he got for Christmas. 

The moral of this story…when you can actually get a 2-year-old to eat something and happily entertain himself for extended periods of time, you will buy the name brand item and pay more. It’s worth it’s weight in gold!

My Nephew the President…

Thursday, March 19th, 2009

My nephew Aiden, who turns three next month, wants me to call him Barack Obama.  This request, which he’s made several times (when he’s feeling especially presidential I suppose), marks just one of many amusing moments from my family’s fun-filled vacation to Florida last week.

 

aiden-obama-3 

Quite honestly, I don’t know what we did before there was an Aiden around to entertain us, what we talked about before him or what in the world I took pictures of (if the kid didn’t know any better, he might think his Aunt Em was a paparazzo considering I snapped nearly 400 pictures over the course of FIVE DAYS – a little insane).  In my defense, though, there were quite a few camera-worthy moments – Aiden’s first flight, Aiden’s first trip to the beach, Aiden eating (and loving!) raw oysters for the first time, Aiden wearing a headlamp and going to the beach at night to chase crabs (which he has a strange obsession with), etc. 

 

aiden-oysters 

But even though many of these experiences seem like such a big deal to me (as well as to his parents and grandparents), I still can’t believe how everyday and commonplace many of them seemed to Aiden.  And I guess this makes sense – when you’re not even three years old yet, you’re constantly having new experiences and encountering new things.  At this point in his life, holding a live starfish, a horseshoe crab and a giant snail that his dad found for him on a canoe trip in the Gulf, has about the same coolness factor as having a (temporary) tattoo of a shark on his belly.  Kids his age, understandably, just don’t have a perception of what’s rare…and though part of me wanted to help him realize that – more than likely – he won’t be able to round up any crabs to chase in Illinois, I also appreciate the fact that even the most ordinary things are cool to him.

 

kentucky-lake-4243In fact, Aiden’s reaction to new encounters inspired me to be more like him in some ways.  Not only would I love to allow myself to be entertained (and save ridiculous amounts of money) by watching a bug crawl by my foot, or pretending that a log is a balance beam for the 17th time or playing a “game” that involves waiting for a battery charger light to change from red to green (this paparazzaunt may or may not have invented this game with a camera charger to keep him busy before dinner), I also really admire how he unabashedly asks what new words mean.  Though his vocabulary is already pretty impressive for his age, he constantly hears words that are new to him.  His reaction is just what it should be – “What does that mean?”  And then after you explain the meaning of the word in question, you see him think it over, nod a little and file it away in his rapidly expanding Aiden the Great Dictionary.

 

I, on the other hand, am usually unwilling to admit when I am unfamiliar with the meaning of a word that I hear or read.  In these instances, I typically make a mental note to look up the definition, and then promptly forget said mental note. 

 

Why not just ask??  I think I will next time.